LIVAD, which enables brands to show ads during live broadcasts without compromising viewer experience and to measure viewer engagement for maximum advertising efficiency, received a $400,000 investment.
Using its AI-supported software that allows brands to insert elegant, non-disruptive ads into live broadcasts on platforms such as Twitch and YouTube, LIVAD secured this investment in a round led by TechOne VC, with participation from StartersHub, twozero Ventures, Ömer Aras, and Can Tunçer.
Minimum effort, maximum impact in live broadcasts!
Founded by Arda Genç, Bera Aksay, and Akın Sert, LIVAD’s data-driven approach enables broadcasters to be noticed by brands and monetize their content, while allowing brands to automatically display ads on broadcasters’ screens without interrupting the broadcast flow. Broadcasters and brands can monitor the performance and interaction analytics of all advertising campaigns in detail via LIVAD’s user-friendly panels in real time, easily managing campaigns to maximize efficiency. Additionally, LIVAD’s interactive, dynamic, and non-disruptive ad model offers viewers a far more entertaining viewing experience.
In just 12 months, LIVAD executed over 100 advertising campaigns.
With an advertising display capacity of over 60 million impressions per month through more than 1,000 contracted broadcasters, and having completed over 100 campaigns for more than 40 companies including Vodafone, Philips, Yemeksepeti, and Schneider Electric, LIVAD aims to become the first name that comes to mind when “Live Broadcast Marketing” is mentioned, especially as it rapidly expands in global markets such as Spain and Latin America.
Arda Genç, one of the co-founders of LIVAD; “There will be big changes in the online advertising world with the disabling of third-party cookies. The first big change I foresee is that the value of marketing efforts through influencers who have great influence on their audiences will increase even more. Another big change I expect is that contextual targeting will become important again as the ability to personalize ads weakens. With the investment we have received in this period when live broadcast views are increasing day by day, we aim to enable brands to perform contextual targeting in live broadcasts by investing in technologies such as image processing and natural language processing. In addition, we aim to make collaborations in this field effortless for brands and broadcasters and fun for viewers. ” he said.
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