Medialyzer, which measures and increases the impact of ads in traditional media with artificial intelligence-supported image recognition technology, received investments from TechOne and twozero Ventures.
Medialyzer, which enables the performance of TV and radio ads to be measured, analyzed and their impact increased, received seed investment from TechOne and twozero Ventures with a valuation of 3.2 Million TL. Founded by Mustafa Güllü, Abdurrahman Beşinci, Emre Gönültaş and Can Üzüm, Medialyzer enables traditional media ads to be analyzed and tracked with artificial intelligence supported image recognition technology.
Measure the Impact of TV and Radio Ads
With its Tvlyzer and Radiolyzer products, Medialyzer provides advertisers with the ability to evaluate the efficiency and impact of TV and radio ads through machine learning-supported audio and image recognition technology. Users can analyze the performance of their ads, monitor competitors’ media campaigns, and automatically optimize their own advertising strategies to gain a competitive edge.
Technological Solutions for Traditional Advertising
Aiming to expand into the global market, Medialyzer offers advertisers comprehensive insights into cost analysis, channel- and program-based returns, and time-based performance metrics of their ad investments. In the near future, Medialyzer plans to activate products that will measure the impact of VoD platform ads and outdoor advertising, transforming traditional media channels into an unparalleled data repository.
“Online Solutions for Offline Media”
Medialyzer co-founder Mustafa Güllü stated, “Advertisers, especially in TV, cannot adequately measure the outcomes of their investments in offline media channels. By leveraging the digital data generated through multi-screen usage with our video recognition and AI technologies, we turn these insights into actionable metrics. Our platform enables advertisers to analyze and improve the return on their ads, and as Medialyzer, we aim to become the pioneering and most recognized technology venture in measuring offline media channels in the global market.”
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