Medialyzer, which tracks, measures, and optimizes TV and radio ads with its AI-powered image recognition technology, secured investment at a $2 million valuation.
Using its unique AI-based image recognition technology which is unmatched in Turkey Medialyzer provides real-time tracking of TV and radio advertisements and measures their impact on online platforms. The investment round was led by TechOne VC and twozero Ventures, with participation from Kültepe Yatırım, Ünal Cem Sungur, and Behiç Pektaş, at a $2 million valuation. Medialyzer, which began working with major advertisers such as Türkiye İş Bankası, Modanisa, Vodafone, E-bebek, and Avansas in a short time, plans to maintain this success in the global market with its new investment round.
“Measuring the digital impact of TV and radio advertisements.”
Starting from the challenges of being unable to measure the effectiveness of TV commercials and report them in real time, Medialyzer has introduced a fresh perspective on traditional media through its machine learning and image recognition technologies. With its TV Attribution product, it enables TV and radio ads to be managed in a data-driven manner, like digital marketing processes, thus maximizing the return on investment of advertising campaigns. Its TV Tracking product ensures that all advertisements are monitored in real time while synchronizing TV with digital media, allowing brands to use competitor TV ads to their own advantage.
“New products aim to scale in global markets.”
Following its first investment round, Medialyzer focused on software development processes and, in addition to integrations with platforms such as Google Analytics, Adjust, and Appsflyer, developed its own measurement technology to track users moving from TV ads to digital platforms—thus measuring the long-term effectiveness of TV investments. With this investment round, Medialyzer aims to enter the global market, primarily targeting Spain and Eastern European countries, and plans to develop new technologies such as its Videolyzer product, which will measure ads on Video on Demand platforms, and its TV Remarketing products, which will allow audiences acquired through TV to be retargeted in digital media.
“We aim to sustain our success in global markets.”
Mustafa Güllü, one of Medialyzer’s co-founders, stated, “Since our establishment, in just 18 months, we have gained the trust of the country’s leading brands and enabled the more effective management of a monthly media budget of 50 million TL. With new technologies that will accelerate the transformation of the media sector, we aim to sustain our success in global markets.” YOU CAN VISIT WWW.MEDIALYZER.COM TO EXPLORE “MEDIALYZER” AND GET MORE DETAILED INFORMATION.